If your Rear is too cold, Pay monthly to warm it up

teamzr1

teamzr1

Supporting vendor
BMW is now selling subscriptions for heated seats in a number of countries, the latest example of the company’s adoption of microtransactions for high-end car features.
A monthly subscription to heat your BMW’s front seats costs roughly $18, with options to subscribe for a year ($180), three years ($300), or pay for “unlimited” access for $415.
It’s not clear exactly when BMW started offering this feature as a subscription, or in which countries, but a number of outlets this week reported spotted its launch in South Korea.
BMW has slowly been putting features behind subscriptions since 2020, and heated seats subs are now available in BMW’s digital stores in countries including the UK, Germany, New Zealand, and South Africa.

Asked BMW for the exact details of this roll-out, but it was unable to say when the subscriptions had been launched in which countries.
It’s no surprise that BMW isn’t trumpeting the news, though.
Since the company announced in 2020 that its cars’ operating system would allow for microtransactions on features like automatic high beams and adaptive cruise control, customers have decried the move as greedy and exploitative
 
Roscobbc

Roscobbc

Moderator
teamzr1 said:
BMW is now selling subscriptions for heated seats in a number of countries, the latest example of the company’s adoption of microtransactions for high-end car features.
A monthly subscription to heat your BMW’s front seats costs roughly $18, with options to subscribe for a year ($180), three years ($300), or pay for “unlimited” access for $415.
It’s not clear exactly when BMW started offering this feature as a subscription, or in which countries, but a number of outlets this week reported spotted its launch in South Korea.
BMW has slowly been putting features behind subscriptions since 2020, and heated seats subs are now available in BMW’s digital stores in countries including the UK, Germany, New Zealand, and South Africa.

Asked BMW for the exact details of this roll-out, but it was unable to say when the subscriptions had been launched in which countries.
It’s no surprise that BMW isn’t trumpeting the news, though.
Since the company announced in 2020 that its cars’ operating system would allow for microtransactions on features like automatic high beams and adaptive cruise control, customers have decried the move as greedy and exploitative
Click to expand...
Sounds like Tesla where the apps and feature are already 'in' the cars software but you have to pay extra for something you already have..........
Mind you many of the cars on the market from Ford, BMW and the like give you two HP options for your car........the car is the same irrespective of what output you have......except you pay perhaps a couple of grand for the 'privelege' of them enabling the change to the software........
 
phild

phild

CCCUK Member
I'd gladly pay to have the Beaver Teeth front end removed. :) Then again I don't think I'd want one anyway.

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CaptainK

CaptainK

CCCUK Member
Is there an option where they pay you to NOT have the heated seats in the car? Remove that extra weight and gain a tiny bit more performance and MPG.
 
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