Is it just me? - but does anyone else wonder what GM are all about with their somewhat illogical product marketing over the last few years.
They seem to keep re-naming/re-inventing/re-hashing names, (Grand Sport for example) and effectively eroding customer understanding of the product identity.
Is the term 'X' the 'new' name for 4 wheel drive (because its got the ERay front drive assembly)? Surely the car is effectively being made a hotted-up ERay with the new, bigger more powerful engine.
Don't quite understand the need to give it a new name and 'fudging' its product identity. Seems that its effectively an ERay 'X' or ERay Grand Sport?.
Perhaps the ERay 'concept' hasn't resounded that well with customers?. Maybe GM are simply trying to compete with the current marketing trend to 'place' products out in themarketplace with minimally different distinguishing features........to the average 'punter' all looking and effectively the same?